We went to Money20/20 Asia with a clear purpose: find the partners and infrastructure that could help turn PARK[N]PERKS into a working business.
Over three days in Bangkok, that purpose translated into 20 material business conversations. We returned with seven priority partnership discussions progressing towards closure, eight further active opportunities, and five longer-term strategic relationships to develop.
For PARK[N]PERKS, this was an important step from defining the vision to mapping how we could deliver it.
Connecting the customer experience
Our mission starts with a question: how can we make meaningful lifestyle benefits accessible beyond traditional premium-card programmes?
Answering that requires relationships with the businesses that deliver those experiences.
In Bangkok, our conversations included Dragonpass around lounge access, Hoppa around premium transfers, and Ten Lifestyle around concierge services. Discussions involving Dreamfolks extended the possibilities to categories such as wellness, golf, and other lifestyle benefits.
Each conversation addressed a practical part of the customer journey: where people could go, what they could access, and how they could receive support along the way.
Building the commerce behind the experience
Delivering those experiences also requires the right commerce capabilities.
Valuedesign was a priority engagement for gift cards and vouchers. Plotline featured in our plans for product engagement—helping customers discover and navigate what the platform offers.
These discussions helped shape an initial commercial roadmap around experiences, transfers, and gift cards, with potential commission-based revenue as services became operational.
The focus was on identifying capabilities we could connect through specialist providers while concentrating our own work on the PARK[N]PERKS product and customer experience.
Preparing for the longer-term vision
Alongside the immediate commercial opportunities, we explored infrastructure that could support later stages of the business.
Conversations covered identity verification and compliance with providers including Veriff and Zigram, cross-border payments with dLocal, and potential credit infrastructure applications with Yubi,including exploratory discussions about future product enhancements.
Relationships involving Mambu, LexisNexis Risk, and Clear.Bank formed part of a longer-term infrastructure roadmap.
These engagements helped us understand the capabilities and dependencies behind our broader ambitions. Their activation would require further evaluation, commercial agreements, integrations, and relevant regulatory permissions.
Returning with a sequence for execution
One of the most useful outcomes of Bangkok was a clearer order of work.
The immediate opportunities centred on customer-facing services and commerce. Subsequent phases would address identity, compliance, and more complex infrastructure as the business developed.
That sequencing mattered. A broad vision becomes actionable when the team can identify what to pursue first, what needs further work, and what belongs in a later phase.
We left Money20/20 Asia with a partnership pipeline and a more concrete execution roadmap. The work ahead was to progress those conversations into agreements, integrations, and services customers could use.
Bangkok earned its place in the PARK[N]PERKS journey because it brought the people and capabilities behind our ambition into clearer view—and gave us practical next steps for building it.